2026 Predictions in Public Practice Accounting
Written by Jenny Ennis
2025 has been another very busy and successful year for Public Practice Accounting firms, and from conversations with our many clients over the last 12 months, we predict that next year is set to get even busier. With this in mind, practices are looking for new and innovative ways for their business to be ready and sustainable next year in this growth period.
An increased use of AI & new technology tools
We will see a deeper integration of AI tools in Accounting as technology will increasingly automate time-consuming tasks for administration, bookkeeping & data using cloud-based systems & digital tools, freeing up the Accountants to do higher-value strategic work with their clients.
Workplace expectations and addressing the skills shortage
How Accounting firms attract and retain talent will be the focus in 26. The need to develop strategies to meet employee expectations is vitally important as new generations enter the Accounting profession next year. Investing in graduate programs and internships allows practices to attract young talent who are confident with AI tools, data analysis and digital systems. It also provides a pathway for technically savvy candidates who value career-long learning and are eager to grow with ongoing professional development.
An increase in outsourcing
Outsourcing and freelance work have seen a lot of growth, and more accounting firms will look to outsource specific tasks such as payroll, bookkeeping, and tax preparation. Again, allowing the Accountants to focus on higher value tasks and building solid long-term client relationships.
A focus on people skills
An accountant’s ability to effectively communicate, show empathy and strategise with clients will be one of the most impactful trends of 2026. The ability for critical thinking, problem solving, and collaboration is the future of the industry. It relies on how an accountant can identify with their clients and work together with their team to deliver outcomes that are multifaceted for their clients’ business.
Business advisory services
While technology will be a focus for the future of the Accounting sector, some needs can’t be replaced by AI. Providing holistic business advisory services is the best way a firm can improve its service offering and sustainability in a competitive market. The ability to offer strategic advice that supports your clients’ long-term financial goals helps you build lasting relationships, which in turn strengthen your firm’s reputation and future success!
If you’d like to further discuss these predictions, contact Jenny Ennis for a confidential discussion.
Written by Jenny Ennis